Carnival

I led the UI and visual direction for this live campaign, designed to align with Carnival’s high-traffic moment in Brazil. I simplified the landing experience around a focused micro-moment, tailored for mobile-first behaviors, and integrated micro-interactions to enhance responsiveness. The final layout guided users through a festive editorial flow while surfacing curated product collections. The campaign resulted in a 12% increase in average time on page compared to the brand’s previous seasonal launch.