Summer Collection

I led the UI design for the campaign, structuring a minimalist luxury interface to offset the saturated background tones of the campaign’s hero assets. I designed the layout to guide users through a clean scroll experience that balanced bold imagery with product clarity. Strategic placement of omnichannel modules, such as engraving services, prescription, and in-store tools, helped drive utility while keeping the experience premium. Influencer-driven visuals were used contextually to anchor style discovery across summer scenarios. The campaign resulted in a 9.4% increase in full scroll completion and a 6.1% uplift in interactions with omnichannel features like customization and store tools, compared to the previous seasonal launch.