PDP Redesign

I contributed to the redesign of the Product Description Page, restructuring it to better support product evaluation and purchase decisions. Enhancements included a lens preview module, integration of campaign photography and video, and placement of editorial & lifestyle content within sections to provide social proof. Service elements such as delivery dates, payment methods, try-on, and customization were presented more clearly, while technical specifications and product features were reordered for faster comprehension. This approach increased scroll depth by 18%, improved retention by 13%, and lifted purchases by 8%.